In 2007, Circadian Trust formed the Active Partnership with South Gloucestershire Council library services; our mission, to create ‘An Active mind in an Active body’.
The vision was to create a single free membership card for both leisure and library services. Uptake of the card has proven to be very successful, currently attracting almost 100,000 card holders. The Active partnership pulls together resources, skills and funding to create a ‘single’ entry point for customers to sport, leisure, physical activity and library services. By sharing data, the Active Partnership can tailor communication, identify and understand customer trends and open up ‘new markets.’