Fundraising Manager

Main purpose of the role

The Fundraising Manager will be oversee our fundraising strategy and line manage the Supporter Care and Engagement Officer who manages the CRM database (Raiser’s Edge NXT). S/he will develop existing income streams, consider new ones and strengthen stakeholder and supporter relationships. S/he will work closely with other team members to review and implement our fundraising strategy in line with our strategic goals.  

The person

The ideal candidate will have several years fundraising’ experience, particularly of increasing income and cultivating supporters. You will be enthusiastic, innovative and able to use your initiative to help us realise a variety of untapped direct marketing / fundraising opportunities.

For the right candidate, this role presents an opportunity for a rising fundraising star to build on their experience and make their mark on a great cause. 

Overall purpose of the job:

To develop and implement our fundraising strategy by contributing to agreed objectives, income targets and other key performance indicators within the timeframe and budget specified. Our ultimate purpose in JM is to help vulnerable people to live in dignity and to achieve their potential.

Key responsibilities: 

• Play a leading role in the development of JM’s fundraising strategy and the delivery of direct marketing, telemarketing and online campaigns to generate cash, regular giving and Gift Aid. 
• Plan, research and implement all aspects of direct marketing aimed at acquiring and retaining new and existing supporters.
• To ensure consistent and inspiring communications to our supporters including a comprehensive “supporter journey”.
• To research, write and submit targeted Trust applications and report on grants awarded.
• To develop a legacy programme, promote legacy giving and look after pledgers.
• To have oversight of the in-house CRM database (Raiser’s Edge NXT) and line manage the Supporter Care and Engagement Officer in line with agreed policies and procedures.
• To assist and promote JM’s presence at fundraising and other events.
• To manage relationships with external agencies and suppliers to ensure the effective and timely delivery of services/materials/campaigns. 
• To ensure accurate and up to date fundraising information is maintained on the JM website and via social media.
• Regularly monitor and evaluate direct marketing campaigns, Trust fundraising, digital giving and legacy fundraising, provide results and feed the learning back into the organisation.
• To keep abreast of key issues and best practice within the direct marketing/fundraising sector.
• Ensure fundraising practices and materials comply with GDPR, the Data Protection Act and the Code of Fundraising practise. 
• Undertake additional duties as requested.